While a contact form may seem an easy part of your website building process, creating it requires a serious approach. The more effort you put into polishing a contact form, the more information you can get from the clients or visitors. An improperly made form will lead to people making simple mistakes, which in turn will cost you their valuable contact information.
The key to creating a great contact form is clarity and conciseness. People aren’t ready to spend more than several minutes dealing with a form. If it looks complicated, they’ll leave the website. In the modern world of busy lifestyles and a lack of free time, making a mistake while creating a contact form can lead to loss of profit.
Let’s take a look at some tips to make your contact form as useful as possible.
1. To Pay Or Not To Pay
Depending on which platform you build your website with, you’ll most likely be offered a free contact form. A free form usually contains the name, email address, and text fields. While it may be enough for some businesses, others need more fields to get as much information as possible.
If you want your form to look attractive, most likely you need to pay for it. The customization options are rarely free. Consider paying for customization in order to attract more clients. The more details you add to the form, the more likely you are to get what you want.
2. Can You See It?
When you visit your website, can you see the contact form? Many people tend to put the “contact us” button at the very bottom of the website. Such an approach keeps clients from contacting them. The contact form has to be readily available.
It’s a mistake to think that the reason customers contact you is usually something being wrong. In the majority of cases, they have simple questions. These questions can help you collect the necessary information for your future marketing efforts.
3. Getting Doesn’t Mean Using
Someone used your contact form and left their contact information. You are now ready to use their address to send them something. What are the chances the address is wrong? Plenty! People make mistakes all the time. If you don’t create strict rules for your contact form, you may get an invalid address.
Sending mail or packages to the wrong address means incurring extra shipping costs. Consider creating separate fields for street name, building number, and apartment number. The more fields you make, the less likely the person is to forget to include something. In any case, when you get an address, consider using address validator solutions to make sure it’s correct.
The same is true for the phone number. Before putting the number from the contact form on your “to call” list, run it through a phone number checker. Calling wrong numbers can lead to extra expenses and lost time.
4. Did You Explain Yourself?
What do you want to see in the contact form? Personal information and a question, comment or request, right? Not everyone sees your contact form as something completely straightforward. Most likely, some people will get confused and forget to include important information. This will result in lost time and miscommunication.
It doesn’t take much effort to explain what you want to see on the form. Use small information boxes to say what you want from a person. The question mark buttons near each field can contain plenty of useful information.
5. How Much Is Too Much?
Overwhelming people with information can do you a bad service. Putting too many explanations on the contact form can literally scare people off. So how much is too much? Keep the majority of the information hidden behind “learn more” buttons. This way people will only use them if necessary.
However, some users are quite lazy. Accordingly, the most important explanation should be out in the open.
6. Add Some Color And Design
A standard contact form doesn’t look appealing. Consider adding some color and design complemented by your logo to help the contact form become something people want to work with. Interactive forms are easy to use. They make people want to come back to them.
Encourage people to use contact forms. Their appearance and efficiency can help you get higher conversion rates.